Welcome to the year of the dog!

We’ve gone a bit pooch crazy here at Noddle. Why? Because today marks Chinese New Year and the start of the year of the Dog.

According to Chinese mythology, each year is connected to one of the 12 animals in the Chinese Zodiac. The year you were born and your corresponding animal can tell you a lot about your personality traits and how you approach managing your money. Find out more here.


With one of the lucky colours for the year of the Dog being purple, it seemed like a perfect opportunity to get some of our furrier team members together for a special photoshoot.

Which one’s your favourite? Check out our furry friends below and see what special props they brought along to celebrate. Also, remember to keep an eye out on our Facebook and Twitter profiles for more of our special purple friends. And, if you have a pooch with a penchant for purple, get involved by sharing your images across social media using #PurpleDog